Hayneedle.com offers various home merchandise, requiring a sturdy looking expertise to assist customers discover specifically what they are yearning for. The name “hayneedle” contains the seed of a promise – an ideal notice for every customer’s distinctive desires and tastes. to it finish, Hayneedle has launched into a method of continuous improvement of our site’s discovery tools, together with the addition of a way higher search answer, battery-powered by Google Search Appliance.
Our previous search solutions could not handle the massive quantity of content compartmentalization and variety of search queries that hayneedle.com customers entered. Performance lagged, and therefore the search results weren’t extremely relevant. Our customers demanded higher, and that we embarked on to mend things.
We thought-about each attainable search supplier within the market, grading them on a listing of over a hundred options with attention on performance and search relevance. we have a tendency to evaluated every for its potential to supply United States a ascendable answer that might grow with our business. Google Search Appliance emerged because the leader within the areas that mattered most to our customers and clearly offered the simplest come on investment.
Since we have a tendency to began exploitation Google Search, hayneedle.com has seen revenue per search increase by over two hundredth. additionally, the conversion rate for shoppers United Nations agency use search has enhanced by twelve-tone music, and therefore the average order price for shoppers United Nations agency use search has gone up five-hitter. Google is that the good partner as we have a tendency to ask for to continually improve our retail search answer and facilitate our customers notice the right merchandise for his or her home.